Aroan

We are an avid traveller, outdoor & fashion enthusiast, marketeers by education and profession. Driven to create value for our products’ users while working closely with insulation and technical wear experts. In autumn 2018, I was managing a Helambu trek for some international clients of a trekking company. The Nepali and foreign gears that I took with me at the time seemed adequate enough for an altitude up to 3771 meters and back to Sermathang, a lovely village at an elevation of 2500 meters. On the second day of the trek, my outerwear failed to perform with its faulty zippers and non-breathable construction and filing. I had faced similar problems in the past lengthy treks which had made some journeys miserable. After returning back to Kathmandu and getting recommendations about good quality ‘Made in Nepal’ outdoor brands from our trekking leader, I got my hands on them. However, the market always felt that something was missing, that something needed to be improved, that something was there that needed changes. They were exceptional yet they didn’t communicate with their consumers well about the functions, ratings, and the tiny details that could have been valuable in harsh weather conditions in the mountains or anywhere. As an unsatisfied and inquisitive customer, I went on to prototype a clothing line that answered and delivered some unmet expectations from the past. The clothing line which offers light and weather-proof, breathable and fashionable outfits, led me to start Aroan. Aroan is a short term for the Sanskrit and Nepali word ‘Arohan’ which means to ascent, climb or rise. Our logo represents the three geographical regions of Nepal, Himal, Pahad and Tarai. A Scandinavian proverb “There’s no such thing as bad weather, only inappropriate clothing” stays true to our belief and value. Stay tuned, we will be bringing out some fine clothing for the tropical, temperate, and alpine climates for any geographic region and climatic condition. Now you have a fashionable and comfortable outdoor brand designed and made in Nepal, that you can take pride in.